品牌愿景
Brand Vision廣汽傳祺相信，如果每個人都敢于追尋偉大，世界將會更美好。
GAC Motor believes if everyone dares to pursue greatness, the world would be a better place.
品牌精神
Brand Essence追尋偉大 The Road to Greatness
品牌使命
Brand Mission創造愉悅的移動生活 Creating an enjoyable life of mobility
整體目標
Company Ambition世界級品牌 全球化企業
Building a world-class brand and a global company品牌價值觀
Brand Values敢夢想 Dare to Dream
勇擔當 Have Courage
恒進取 Keep Striving
品牌個性
Brand Personalities睿智前瞻 Intelligent and Visionary
堅毅執著 Determined and Persistent
活力創新 Vigorous and Innovative
企業理念
Corporate Beliefs人為本 Humanity 信為道 Credibility 創為先 Creativity
企業理念四大關鍵內涵
Four key elements of corporate beliefs尊重 Respect
相信 Power of Belief
崇真至善 Truthfulness and Benevolence
彼此成就 Mutual Achievements
經營方針
Operation Principles
敢于夢想，共享夢想和榮耀
Glory to All
敢為人先，不因循守舊
Reject the Conventional Path
勇于擔當，為更崇高的使命而奮斗
Embrace a Higher Purpose
求真務實，對每一項工作都踏實嚴謹
Adopt a Practical Attitude
精益求精，不斷超越當下最高標準
Transcend the Highest Standards
保持初心，不斷拼搏進取
Strive for Progress